Wilkommen, Bienvenue, Welcome

Welcome to What Are People Wearing? as you can probably tell we aren't *quite* ready yet - we're still deciding which belt goes with these shoes and which bag ranks highest in terms of practicality versus style (Grrr! The eternal question!).

You know those days when you can't decide what to wear? When your entire wardrobe seems drab and uninspiring?

Our mission is to provide an up-to-the-minute style sourcebook of what real people are wearing (and why they made these particular sartorial choices). We're scouting the streets of London, taking impromptu street portraits of the most stylish individuals that we can find: we hereby promise to keep you abreast of emerging street trends as-and-when they happen - as well as revering the best classic styles for both men and women.

Fashion comes and goes, but your style is yours forever.

Forthcoming features:

• Style Sourcebook - style inspiration from the streets of the capital.
• Events for the Aesthetically Minded - the best art, photography and style events.
• Show & Tell - Share your favourite piece of apparel or accessory and explain why it's so important to you
• Life & Style tips - Articles for men and women by guest contributors
• London Store Guide - Store reviews and the latest London shopping hotspots & online independent stores

Come back and visit us soon!